Richard Vanderhurst

When web surfers look for a particular result in the search engine, a word or phrase is usually typed in. These words are commonly known as keywords. Keywords are used to link a particular site and enlist it in directories to help surfers find the site. It helps narrow down searches into a more specified result. This initially contributes to the visibility of your site in search results thereby serves as a vital factor in your site’s recognition. However, finding the right terms should be taken into consideration.

Richard Vanderhurst emphasizes that the keywords you place on your site should be popular and effective to keep it on top of the results. Otherwise, it will be piled over by other results hence losing the visibility you need. Web surfers, according to studies, rarely go beyond the second page of search results. Therefore, if yours ends up past the two pages, the chance of being found is slim to none. Apart from its effectiveness to search engine optimization, having appropriate keywords in your website also improves its ranking.

Richard Vanderhurst lists down some factors you need to consider when creating the right keywords:

• Avoid “Stop” Words. Words such as “a”, “an”, “or”, “the”, “but” as well as “and” are so commonly used that  serve no purpose as keywords.

• Identify Target Audience. Knowing who needs the services you offer will serve as your primary guideline as to what keywords would be most appropriate. If you’re marketing specialty soaps, for instance, it would be best to use terms like “bath products” or “luxury soaps”.

• Include Misspellings. Adding the incorrect spelling of a commonly misspelled keyword can help create more visibility to your results as it reaches out to the searchers who made such mistake. For instance if your product is “chamomile soap”, it would be best to include the word “chammomile” in your keywords.

• Capitalize and Pluralize. Make your keywords as specific as possible to generate more search hits.

Incoming search terms:

• internet globe
• globe internet
• surfing the web
• people surfing the web
• people surfing the internet
• pics of people surfing the web
• images of people surfing in internet
• web surfing people
• image of people surfing internet
• pic of internet as a globe