Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easy for smart phone users to access your site and use your coupons. QR codes should appear on business cards, brochures, catalogs and posters. The QR code provides additional information to people that are interested in your business.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Your messages should work on all mobile devices no matter the platform. Remember, it’s much easier to send simple messages than to adjust them to each platform. The KISS principle shows up strong in mobile marketing.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. You can create a privacy issue. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Being upfront is one of the best ways to build good will with your customers.
When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Take into account the longevity of the campaign in addition to the sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.
Be sure to test mobile websites and ads on multiple mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. Your website and your ads can look totally different on one device than they do on another. The least you could do is test your campaign on the most popular models.
Make the most of your company website. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.
Mobile marketing is a great new way to market that’s very effective. More people than ever are downloading apps and using social networking sites on their smart-phones. Mobile devices and social networks are great platforms to advertise your products and services. It enables you to reach so many more customers than traditional methods of marketing.
You should know that mobile marketing gives you amazing options for localization. Mobile marketing lets your customers know where you are and what you are doing. This ability opens up a world of possibilities that are exclusive to this particular type of media. Consider what it can do for your business and how a location-based marketing strategy could work for you.
Professionals will often take their mobile marketing strategy in small steps. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Make use of every tool possible.
Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. If it is not easy to get on your mailing list, your customers won’t bother.
The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. Ask your customers to write about your stores or products on their social networks, and give them a reward if they do. Getting word of mouth working for you is an effective advertising method, even online and on phones.
You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Don’t get too aggressive sending out offers. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.
Begin by building up your mobile marketing database. You should not however, add phone numbers to the database without authorization of the owner. Having cell phone numbers requires that you have the person’s permission first. You can do this through the internet or by having the individual text you using a code you have given them.
QR codes are a great way to bring in new customers and promote your brand. You can use these to promote specials you are running with your business. They are easily captured through a cellphone and they are very easy to use. Get the most important information to your customers in a fast and effortless manner using QR codes.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Such maps let people easily find nearby businesses like yours when they need it.
Mobile marketing is very lucrative if you use it correctly. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. This approach will help you to gain new customers.