If you want to stay in touch with your existing customers and attract new ones, email marketing is the way to go. The number of options out there to manage your email marketing campaign can make the idea seem overwhelming. Follow this article to learn more about email marketing and how it benefits you.

The first commandment of email marketing is to never send unsolicited messages. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.

Try to make your email as personal as possible. As with any other kind of marketing, the more personal you are, the more willing a customer is to do business. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.

Do not annoy your subscribers with an obnoxious “Buy now!” approach. the way you go about it. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. Build a strong relationship with your customers to ensure they respect you and what you sell. Customers really do notice things like this and will be more likely trust you and your business.

Include special offers and promotions available only to recipients of your emails. These types of emails will provide your customers real value and encourage them to tell their friends about your company. Referral programs are excellent methods of growing not only your email base, but also your customer base.

As this article told you, email marketing is one of the best ways to keep in contact with your customers, increasing your customer base at the same time. These tips can help you learn to be the best at email marketing.