Tag Archives: existing customers

Social Media Marketing

Look Out! Great Social Media Marketing Ideas Right Here

Businesses need to be on top of the latest marketing techniques if they are to compete with their competition and gain market share over them. The new wave for now is marketing through social media channels. This article contains several suggestions for you to use social media to promote your own business.

Put a share button near the header of your blog entries that allows users to put the information on Facebook. That way your visitors can share your blog with their Facebook friends. This can really grow your blog’s visitor base, and some of your blog’s readers will inevitably become customers.

Invite all your friends and acquaintances to visit your social media sites. Even if they are not a customer, they can help make others aware of your company by just liking or following your page.

Let your existing customers know about your social media sites. When your existing customers follow you on most social media websites, all of their followers will know about it. This form of free advertising should not be overlooked. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.

Offer exclusive discounts and perks to those who follow your social media profiles. Offer customers something exclusive that is unavailable elsewhere. For instance, you could hold a contest. If this doesn’t appeal to you, offer an exclusive item or savings for your social media fans instead. You can make announcements that are exclusive to your social media marketing sites.

The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. Giving your business an online presence is really easy to do with these new sites. Many businesses do not need a full blown and expensive website when using social media to market themselves.

Social Media Marketing

Be A Social Media Marketing Hero With These TIps

Your business marketing ideas are sometimes hard to use. One of the newest ways to get your business out there is through social media. The following tips will show you how to implement a great social media marketing strategy to help your business thrive.

Add a tag when you post on twitter. Hashtags are used to collect groups of tweets all pertaining to the same topic so that users can follow everything pertaining to that idea. Consider carefully which tags to use and which groups your target audience will most likely subscribe to.

Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. Users are notified of your post; many will re-tweet the message and respond soon thereafter.

Experiment and play with your profile content before you actually have it go live. Even once you are live, you need to be constantly testing and reviewing your methods until you have the right combination to achieve success. This will prevent you from publishing content that ruins your social image and brings your business down with it.

You can also add a review area to your site and post it to your Facebook profile. By using this tool, visitors can write a review. When they are done, they can share it with all their contacts. Go through these reviews and get rid of the negative ones. Entice visitors to participate by making it into a contest.

Update your social media pages often to increase interest. Create excitement by updating the content of your social media sites more often when launching new products or services. But because it can be a hassle to find good info to post, you should definitely save your updates for something more important.

Try using Twitter and Facebook to advertise limited time offers and coupons. You want your customers to have plenty of time to visit your store, but the feeling of urgency needs to be communicated to them. If someone misses out because they weren’t paying attention to your announcement, they will likely be inspired to pay more attention in the future. Include a statement to this effect as you entreat people to follow your company’s profile.

Also, take advantage of sharing your information through social media. You must produce high quality articles, then post them in highly visible areas of your social sites. Posting your information on the Associated Content can improve your level of visibility as well. When necessary, you can always hire content writers or re-purpose old content.

There is help available for your social networking campaign. Although professionals are available to help you with your social media marketing campaign, they can be quite expensive. You might have to throw down a little bit of money, but this is an investment that will pay off in the long run.

If you use pictures relevant to your business on your social media site, it’s important you put up images other than the business’s logo. Let people know about you and show them a picture of yourself or the business you are running.

Do not let your profile become saturated with nothing but your posts. Keeping clients informed about business developments is great, but it is important to bring in public dialogue as much as possible too.

If your company’s website includes a blog, post the updates from that blog on social media sites. Your social media subscribers will see and follow the links to intriguing and fresh content they can enjoy.

Learn how to pay attention to your followers and your customers. Start a dialogue with the people who give you feedback to find out more about their opinions. Keep records of the feedback you receive, and see if any patterns emerge.

Use caution when you’re hiring a marketing company for social media. A lot of these companies are dishonest and scam business owners. There a number of companies that have the ability to use fake accounts on Facebook, Twitter and other social media sites to then fake registrations onto your page. You will not have customers seeing your marketing though you are shown high view counts. Basically, the only thing you will be doing is spending money for false results.

Let all of your existing customers know if you are going to start being active in social media. When your existing customers follow you on most social media websites, all of their followers will know about it. You should not underestimate the power of this free advertising. This is basically a referral which can really help your business.

Making sharing easy is the key to social media marketing. Add a Facebook button on your posts to allow users to share them. While it may be a little extra work to get the button up, the results are more than worth it.

While social networks have certainly changed communication habits, maintaining a professional persona is important. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. Avoid arguments by either responding professionally to negative posts or deleting comments that are completely unconstructive. Create separate profiles in your name to interact with your own friends.

Make sure that your page contains brilliant content if you want to continually attract viewers. Develop a clear set of instructions that will help readers accomplish a complex task. Review a favorite product, and add images to keep it lively. When your content is the best it can be, it stands a better chance of being shared by people that visit your site.

A great way to increase your sales is to run a contest on a site such as Facebook. People often times jump at the opportunity to try and win something. When you run a contest, you can promote your brand and attract users to your page. A contest or promotion provides an opportunity to create buzz about new products, stimulating consumers to make purchases.

Follow these tips for success with social media; use them to get comfortable with the medium so that you can dominate it. Once you become comfortable navigating the world of social media, you will find it easier to make true connections with both existing and prospective customers.

Mobile Marketing

How To Be A Leader By Using Mobile Marketing

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

To optimize your marketing efforts, ensure that your campaign is compatible on the most popular platforms. Don’t miss out on potential buyers because of an inability to connect with multiple devices.

The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.

Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If someone cannot understand your advertisement, they will not look at it and you will lose a potential customer.

Implement dedicated short code into your mobile marketing program. Although it costs a bit more, it is a wonderful way to protect your company name. It offers some legal protection for you as well.

Don’t forget about your existing customers when you go after new ones with your marketing tactics. Existing customers will have a better reaction to texts than new ones. Most possible new customers will see your messages as spam.

Keep it simple, informative, and brief. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. The keypad on most mobile devices is very small, which makes extensive typing a chore. Therefore, you want to keep the campaign to the absolute must.

In the same way that you would test advertisements made on your website on various computer browsers, you should also test the mobile ads that you have on different types of mobile devices. You will find that there are quite a few different formats that you need to adjust your content for. This means that your site and ads may look totally different, depending on the user’s device. Perform tests on the most current, popular mobile devices on the market.

Take the extra time to make sure your mobile messaging program works correctly. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. Have your friends or family test your campaign for you before you send it to your customers.

Use maps that are clearly for mobile devices on your site to attract nearby consumers. Your maps can let them find your location quickly on their phone.

Keep your call to action simple. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. Your mailing list should be easy for someone to opt-in to.

Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Those apps that offer the user a genuinely needed service are the most successful in popularity and profitability. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.

One of the most effective methods of increasing your profits is to use mobile marketing. Many people tend to use their phones to visit social network sites and download apps. Use social networking sites to boost your mobile marketing. You can increase your audience by marketing on these social media sites.

You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.

As your business begins to develop a new mobile app, remember that it must be relevant to your target market and user-friendly. An app which doesn’t actually serve a purpose will be overlooked and ignored.

You must offer people a little something to attract their business. Offer users incentives that will rationalize your mobile marketing efforts. The incentive could be a free app or tickets to a local event. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.

A standalone platform for mobile devices needs to have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. It is unwise to build an entire enterprise solely on a mobile platform.

Try to target your audience’s wants and needs before using a campaign on them. This is a good way to make sure your campaign will actually be something the recipient is interested in reading.

Use trivia games or quizzes to get a better response from your mobile marketing. Many people will answer a quiz question that is sent to their phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.

While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Apply your mobile marketing efforts respectfully and consistently to get the best results. This approach will help you to gain new customers.

Mobile Marketing

Mobile Marketing Messages That Keep Your Customers Engaged

Mobile marketing can mean many different things. The exact definition varies based on the type of business under consideration. It is defined as using cell phones or mobile devices to promote business practices. In this article are some valuable tips, which will show you how a mobile marketing campaign can benefit your business.

Use MMS messages to offer deals and promotions. This can attract new customers or reward your existing customers in some way. You could utilize promotional codes in your eCoupons. Promotional codes can be tracked through a mobile website. Coupons are useful in both gaining new customers and rewarding your loyal customers.

Work your social networks to generate the most interest in your mobile marketing. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This helps maximize your campaign’s exposure, and allows many sign up venues for your fans.

Make sure your website features mobile-friendly maps if you are looking to draw in local customers. By including maps, customers can look up your location quickly from their phone.

If you have profiles on social media sites, be certain to place a link to them on your site pages. Customers probably will not search for you, however they may check you out on a social networking site.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stay with your principles to keep you on the right track.

Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. Don’t forget the purpose of your actions when you start mobile marketing. Provide information that can help your customers and potential new customers. If you provide things they desire and require, they will utilize your business.

Especially when it comes to your mobile website, you must remember that less is more. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. You have to get right to the point and make it short when using mobile marketing.

Be simple and easily understood. Make sure you don’t have too many links to click on. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. With that in mind, you should limit the length of messages.

Test your mobile marketing to see that it works on every type of platform your readers could use. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. You should always aim to keep things simple.

Educate yourself first before you begin a mobile marketing campaign. Cater to your consumers by paying attention to their needs. Find out what the competition is doing, and figure out if what they do is something that can work for you.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.

When you are mobile marketing focus mainly on keeping customers coming back. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Mobile marketing that you send to customers that are new is often considered to be spamming.

For a greater marketing effect, include as much detailed information as possible at one time. For example, use a direct mail campaign to inform customers of an upcoming sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.

Do not go into a mobile marketing campaign without any clear objectives. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.

Before starting a new mobile marketing campaign, look at the success rate of the first one. You can see how well you do by how long you last, not always by your sales. Use this formula to be successful with a new campaign for years to come.

You might need to invest some money in optimizing your website to be used in a mobile format. It can be hard to make a mobile site that is appealing and attractive. If you want the best results, spend the money on a professional with the appropriate expertise.

Be very careful of the hours that you send your customers text messages. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

To assure the emails you send out are effective, make them mobile friendly. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. The easier your emails are to read from a cell phone, the more valuable people will see you.

Social media is a wonderful way to advertise. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

As you can see, mobile marketing has many different definitions. There is no universally accepted definition, but it is accepted that it involves marketing via cell phones and mobile devices. If you use the guidelines from this article to formulate your own mobile marketing strategy, you will be better prepared for business success.

Ranking by Experience

How To Treat Customers Right Using Mobile Marketing

Mobile marketing can be defined as the distribution of any kind of advertising message to a customer through a wireless network. There are various ways that someone’s business can be promoted on mobile devices. With such a wide variety of options, you may wonder where to start. Use the tips below to help you begin.

Mobile marketing should focus on retaining existing customers instead of gaining new ones. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. When new customers see mobile marketing efforts they usually think it spam.

Use multiple tools to promote your mobile campaign. You can advertise on social media websites, on your business website and even at your physical location. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.

Run a picture-to-screen campaign. When you have this kind of campaign running, your customers will be able to take pictures with their phones. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. These photographs can be put on a television or digital billboard.

When you design your campaign, make a plan to get your mobile marketing message across to different platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. A compatible script that works across multiple platforms will benefit your campaign the most.

Putting a QR code on your print ads can help you appeal to tech savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. You could include QR codes on your business cards, flyers or magazine ads. With a QR code, an interested customer can instantly find out more information about your products and services.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your app doesn’t have an obvious usefulness, customers won’t download it and it won’t help your business at all.

Try to find out as much as you can about your target demographics when mobile marketing, because then you can target what they want and need. This helps to make sure that the campaign will be of interest to your audience.

Be simple and easily understood. Keeping the minimum number of clicks feature will help maximize your success. Always remember that keypads are small so you should keep typing to a minimum for best results. So you’ll want to keep any typing required by your campaign to the smallest amount possible.

Don’t send random messages to your customers. Make sure you are giving your customers relevant and interesting content. Texting random phrases is the quickest way to kill a marketing campaign. Your customers expect useful information from you, not the sort of funny texts a friend would send them.

Make yourself pertinent. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. The information you send out through mobile marketing needs to be useful to your customer base. When you are providing the products they truly need, they will reward you with their business.

Due to the popularity of social media, it is important to find ways to incorporate it into your overall mobile marketing strategy. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

Do not go into a mobile marketing campaign without any clear objectives. At first, you need to understand what goals you’d like to achieve through mobile marketing. Are you using your existing customers to increase sales, or are you just trying to keep them around for future promotions?

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.

Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.

Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Make people arrive at the home base and keep in touch with them once they do. Your entire business model shouldn’t be based on mobile marketing.

To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.

Use QR codes in order to widen your branding and to appeal to your customers. Your customers can use your QR codes to instantly access special promotions and discounts. QR codes are convenient to scan with a smartphone, and even easier to use. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.

Mobile marketing is very interesting. No two businesses view everything the exact same way, nor do they market the same way. What works for one type of business may not work well for another. The tips in this article should help you get started.

Ranking by Experience

Build Customers And Profits Through Mobile Marketing

Mobile marketing is a great marketing tool that should be used. It can be difficult to create the prefect plan if you do not have any experience with mobile marketing though. There are many technical aspects to sort through, so you should make sure you pick the right ones. Keep reading for some guidelines on implementing an effective mobile marketing campaign.

When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Contacting your customers and reminding them about sales will keep the event fresh in their minds.

One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Existing customers are more likely to positively receive text messages and promotional updates. New customers often view mobile marketing as spam.

Consider including promo codes that offer discounts as a part of your mobile marketing strategy. When your customers receive the text or marketing with a discount, they will be tempted to come in and use the offer you sent and buy from you again.

Take the extra time to make sure your mobile messaging program works correctly. This test will determine whether your content is properly visible to your customers after you send it. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.

Every printed ad you publish should include a QR code for those with smartphones. This easily allows smartphone users to access your coupons and website. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

Make sure your information is relevant. Do not use mobile marketing for the sake of it. Use mobile marketing as a useful tool to send out relevant messages. You should use your mobile campaign to deliver news and deals that your customers want to have. You’ll get their business if you provide them with what they’re looking for.

Purchase dedicated short codes to ensure the authenticity of your company. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. This is very little that needs to be paid to avoid legal issues. You could be liable for the abuses of a code sharing company.

Ask your friends to test your website, advertisements and emails. If you can afford it, you might even want to hire someone to give you an objective opinion.

Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. This article should help you make the most out of your mobile marketing campaign.

Maximize the effect of your advertisements by trying to go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.

If you want more customers in the local area, include mobile friendly maps within your website. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. A compatible script that works across multiple platforms will benefit your campaign the most.

For an email campaign to have maximum impact, the emails need to target mobile users as well. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Every day, more people are reading their email on a cell phone, so be sure to keep this in mind when designing your campaign.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Any apps that give users helpful hints or useful information are wildly popular. You can use your app as a lead-generation tool for other products, or sell the app directly for profit.

To expand the reach of your campaign, make effective use of QR codes. QR codes are great in sharing promotions, discounts and coupons. QR codes are convenient to scan with a smartphone, and even easier to use. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.

Define your goals before starting to design your campaign. Get some feedback from your customers to find out how you can reach out to them. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.

Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. This will make it easier to stay focused.

If you are trying to phone or text people, keep in mind that the most important word here is “people”. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You must seek ways to differentiate yourself from the competition.

As the article states, you need to understand the different techniques of mobile marketing to ensure your future and current success in business. This will make it easy for you to know which one would fit your business needs perfectly. The guidelines above are an excellent starting point.