Tag Archives: usability test

Mobile Marketing

Get The Results Your Business Needs With These Mobile Marketing Tips

Mobile marketing introduces your services and products to a wider, untapped audience. Nearly everyone owns a type of mobile device, like tablets, phones, etc.

Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This ensures that you are sending something that the intended recipient will value.

Your mobile website should include maps and directions that are easy to use with a mobile device. When people are on the road, they usually have their mobile phones. That is when they might access a map. Try to make it as easy as possible for your customers to find you. Make sure your content is able to be viewed on a mobile device. Adding a direct link from your site to Google maps can be very helpful.

Be sensitive to customers sleeping hours when sending out text notifications. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.

If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. Creating a site that looks good and works well on mobile devices can be a challenge. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.

Create an account, and establish a presence on every well known social networking website. You want your business to be seen. Start with the basics, then your business can branch out to more sites. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.

Evaluate your message with a usability test. If your customers cannot see your message, then you are wasting your time and theirs. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.

Adding maps to your website, that are mobile friendly, can help bring in new customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.

Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Every mobile device operates on different browsers. Making your mobile marketing compatible for all of the browsers available will make you the most successful. Different mobile devices can make your ads and website look totally different. At a minimum you would want to check how it looks on the most commonly used phones.

Remember that it’s real people that you are messaging so treat them with the respect they deserve. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Take the time to learn from your audience and competitors before launching your campaign. Give surveys to your customers and tailor your campaign according to the feedback you get. Make sure to look at your competition and check out how they are doing their mobile marketing. Try to think about implementing similar tactics to improve your business.

Make your emails mobile friendly so that they are effective. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.

You could create an app related to your industry that provides tips to the users and draws them to your site for longer. Some of the most popular apps provide useful tips and helpful information. In an app, you can include a link to your product, services, or website. If applicable, consider selling the app for a small amount for an additional revenue stream.

Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Consider what it can do for your business and how a location-based marketing strategy could work for you.

Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. You must seek ways to differentiate yourself from the competition.

Use your traditional website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. When your customers are on the road, they will remember that you have a mobile website and connect to it.

Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Mobile marketing used for new consumers is often regarded as spam.

In order to make your mobile marketing campaign most effective, do a usability test prior to going live. Sending out ineffective messages is counterproductive. Also, try sending it initially to coworkers in order to see their impression about it before going live.

Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. Use this formula to be successful with a new campaign for years to come.

You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. It will not be long before everyone will have a mobile phone, and mobile marketing is going to prove to be a very productive way to reach people. These tips will help you stay ahead of your competition and allow you to stay in contact your clients. I wish you the best of luck!

Mobile Marketing

Anyone Can Be Successful With These Mobile Marketing Tips

Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. Take some time to get to know more about how you can use mobile marketing by reading the pointers below.

Combine your mobile campaign and your social media efforts. Create material that will entice people to visit your website and enroll in your mobile marketing campaign. People enjoy interacting and are more likely to buy products at sites that engage their senses.

Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.

Observing your competitors successes can be a great method for keeping abreast of newer trends. The key is to catch the eye better than the others.

Always carry out a usability test before putting your mobile marketing campaign live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. As a safeguard, try sending the message to your colleagues, and obtain their feedback on it prior to sending the message to your customers.

A usability test is extremely useful. This test will determine whether your content is properly visible to your customers after you send it. Have your friends or family test your campaign for you before you send it to your customers.

Consider utilizing picture-to-screen technology in your mobile marketing campaign. This type of campaign enables users to take a photo on a mobile phone. Using a short code, they can then forward the photograph to a digital screen, which instantly displays the picture. These photos can be displayed on a single television or multiple digital billboards.

If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.

Remember that while there are only a few web browsers that are popular, there are many different phone platforms. Every message should read properly on a wide variety of mobile devices, including Apple iOS devices, Android devices, Blackberries and more. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. Mobile marketing and the KISS principle work well together.

Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. Follow the formula for a long-term successful campaign to build a new one.

A mobile call for action must be capitalized through promotion. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, Let your customers know how to get involved in your offers, you will get the most out of your campaign.

MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. You can include certain promotional codes with the coupons that you send out. A tracking code can be added and linked to your mobile-friendly website. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

Offer something that is valuable to the type of customers you want to entice. If you send messages to strangers, you have to make it worth their time. If you are sending messages to high fliers, you want to send them something like a discount coupon for an upscale establishment. If you are targeting middle class families, you can send something family related.

You need to remember that not everyone is aware of what the various abbreviations mean. You stand to lose potential customers if they cannot comprehend your advertisement.

If you make it easy to share your mobile marketing, your clients probably will. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.

A directionless mobile marketing effort is doomed to failure. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.

Be sensitive to customers sleeping hours when sending out text notifications. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.

Use unique, dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. This can provide you with legal coverage as well.

When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Try to be respectful of the individual you are contacting.

Make sure that any mobile apps your company releases deliver a service your customers want. An app which doesn’t actually serve a purpose will be overlooked and ignored.

For your mobile site’s landing page, try using A/B testing. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Of the two, go with the page that performs the best.

Adding maps to your website, that are mobile friendly, can help bring in new customers. When a person searches for a business on his or her phone, the map allows them to find it quickly.

Be enthusiastic about improving your advertising. You also need to keep a watchful eye on the competition! The advice provided here should give you some creative ideas on how to keep your own competitive edge alive.