Tag Archives: mobile website

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How To Re-Ingage Inactive Subscribers In Mobile Marketing

Mobile marketing can help you to earn a respectable second income, but it can also be a primary income as well. These tips will give you an inside look at the world of mobile marketing.

Make the most of your company website. Advertise on your site to easily create more traffic for your apps or mobile site. Show customers who visit your website how they can connect with you when they’re away from their regular computer.

Be precise and easy to understand. If you minimize the number of required clicks, you will increase your chances for success. Mobile keypads can be quite small, it can get frustrating to do too much typing. Keep the message to a must know basis.

If you want to reap big rewards, you must be prepared to invest at least small amounts of your own assets. Offer users incentives that will rationalize your mobile marketing efforts. These incentives can be in the form of local event information or even weather alerts. Customers love a good sale, so offer them coupons to increase website traffic.

Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.

Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. Your site, as well as your ads, may look different from one device to the next. Perform tests on the most current, popular mobile devices on the market.

You could get more exposure by creating mobile apps. Make sure you offer apps that your customers would find useful. It there is no purpose to the app, it probably won’t go over too well with your customers.

Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Text messaging can be extremely annoying or intrusive if done too much. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Being upfront is one of the best ways to build good will with your customers.

You might need to invest some money in optimizing your website to be used in a mobile format. Making an appealing and attractive mobile website can be difficult. For best results, it is best to outsource this task to someone who is qualified to do it.

You are going to use your plan across a multitude of different platforms, so be sure that you can maintain consistency. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It is much easier to have a simpler format and message so that all platforms accept it. You want to keep it as simple as possible when you’re designing your campaign.

QR codes are a smart way to provide interactive content to your customers. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. With your cellphone the QR codes are easy to use and capture. QR codes make it easier to market your products to your customers in a quick way with information they can use.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stay with your principles to keep you on the right track.

If you want to succeed in mobile marketing, it is important to remember the limitations of mobile devices when developing your domain and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.

Take advantage of dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. It also provides a bit of legal coverage.

Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. This is a wonderful way to make sure that your messages are something your viewers want to see.

Try sending out reminders of your big events a couple of hours beforehand. It will remind all your customers that there is something major going on, and they should go have a look at it.

Take the time to learn about the people you’re marketing to. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Do they use cellphones more than they use computers? Do they tend to use one operating system platform more than another? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.

Use a variety of online media to supplement your mobile marketing. Your content should be specific to the landing page for your mobile website. Integrate closely related products to increase traffic and customer participation. Opportunities for interaction keep your customers interested in your products and services.

Offer savings and special offers to customers who sign up for your mobile campaign. Advertise your deals on a host of different platforms to reach a wider audience. By presenting your campaign in a helpful manner, your readers are more likely to sign up. You should advertise your campaign as a quick and easy way to receive exclusive offers.

As you can see, there is a lot more to mobile marketing than most people think. It is the hot new way to promote your business, but it will definitely take a good amount of work and commitment. By following the above tips, you are well on your way to more sales and bigger profits.

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Tips For Adapting Your Mobile Marketing In Changing Times

Mobile marketing is an exciting addition to your marketing plans, but it is important to know what you can expect in the process of marketing on mobile devices. This is an excellent way to make your business stand out through successful application. This article will help you unleash the power of mobile marketing with the following tips.

A short, dedicated code is best. This will cost you more but serve you better in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.

Don’t overdo it on the offers. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Have your customers believe that they will pass up a good thing if they neglect your offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.

Focus on understanding your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you cannot determine what your customers want, you won’t make any profit from them. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Let coworkers take a look at it first to see what they think before you actually send it to customers.

If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. SMS can work against you because it is tied to mobile device notifications. People can find it quite intrusive. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. By keeping your promises, you will help to build trust with your customers.

Your campaign should be perceived as useful by your audience. Provide value to get the attention of people outside of your friend circle. You might want to send a gift certificate, depending on who you are targeting. If you are targeting regular families, then you would probably want to send out things related to family.

Offer your customers an option to leave feedback; this will help you improve your products and services. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!

Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.

Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices. Mobiles have different web browsers and have different screens or keyboards. For this reason, your website and your ads can look quite different on various devices. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.

Your mobile campaign should give users the choice between accessing your mobile website or your regular website. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.

Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. You can include certain promotional codes with the coupons that you send out. These codes can be linked to a mobile Web site with a special tracking code. Both new and old customers respond well to coupons.

A picture-to-screen feature can boost your mobile marketing campaign. This type of campaign enables users to take a photo on a mobile phone. Afterwards, they can send in their photos with a short code and have them displayed on the big screen. Either a television or several digital billboards can show these pictures.

Know your audience well. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they primarily computer users or mobile device users? What OS is on their phones? Find out about the people you want to reach, and you will be able to reach them.

The use of mobile friendly maps will help attract local customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

Create your own app. If you have an app, customers will check regularly to see if there are any specials or promotions available. It will also help increase your brand recognition and overall business traffic. You should seek professional help as you develop apps, this can help you in the long run.

Limit the time that you send offers to your customers, nobody wants to receive a late night text. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

Recruit friends to test your marketing methods before trying them on the public. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.

There are plenty of projects to tackle when you seek to promote your company to the world. The tips contained here should prove to be beneficial on your journey.

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Upgrade Your Mobile Marketing With These Ideas

Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.

One option for mobile marketing is a picture-to-screen campaign. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. The customers transmit the photos using a short code, and they post instantly to a digital screen. The photos that are received can be shown on a television monitor or digital billboards.

Set up accounts for all major social networking sites. This will help you get more exposure for your business. First, focus solely on the basics of your business, then expand content from that point. Setting up profiles on Facebook and Foursquare is a good starting point.

If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.

Include maps designed for mobile devices on your site to bring in local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.

Use A/B testing on your mobile page. Testing is important in the mobile world, just as it is in any other environment. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Proceed to move forward using the most successful one.

Incorporate a discount offer or a promo code in any mobile marketing message you send out. A discount offer or coupon will encourage people to visit your site and see what you have available.

Make sure the mobile marketing campaign can work on many different phones and operating systems. Do not exclude anyone from your campaign by neglecting a platform. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.

When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. If you have included flash on your website, only put a link to a mobile version.

Keeping your ears open is the key to building a successful mobile marketing strategy. Listen to what your customers want and cater to it. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,

You need to not only focus on attracting new prospects, but keeping your old prospects when it comes to mobile marketing. Loyal customers will respond well to text messages, while new customers might find it a little overbearing. Mobile marketing efforts are often taken to be spam messages by non-customers.

A very beneficial thing to use when setting up a mobile marketing campaign is social media. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. This sort of participation harmlessly co-opts your existing customers into your marketing effort.

Add mobile friendly maps and correlating directions to your mobile website. It is becoming more common for people to use their mobiles to find directions. Try to make it as easy as possible for your customers to find you. Verify that your maps translate well on mobile units. Establish a direct link to Google maps, so your visitor can get directions, if needed.

Use your normal website to promote your mobile site. Advertise on your site to easily create more traffic for your apps or mobile site. Make sure you have clear links that encourage your customers to use your mobile applications when they are not on their computers, as they will appreciate the way you are trying to fit in with their busy lifestyle.

Investing money is the best way to optimize your website for usage in a mobile marketing campaign. It can be very difficult to make a mobile site that is easy to use and good to look at. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.

Be somewhat stingy with how often you send offers. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. You can make your offers seem more inviting if they appear to be exclusive and not always available. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.

Create your own app. Customers can use the app to conveniently keep tabs on possible sales and special offers. It will give recognition to your brand, and have positive affect on people who are on the go. Speak to a pro in development to see about app pricing since they vary so much.

Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Talk about it on your site and social media and place ads about it. They will be more likely to join your campaign if they are going to benefit. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.

As you have seen, mobile marketing techniques, while various, share many fundamentals. They do vary though, especially when it comes to the technology used to create them and their specific applications. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.

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How To Develop A Successful Mobile Marketing Campaign

Mobile marketing is very complex. There are various ways that someone’s business can be promoted on mobile devices. Wondering where to begin in such a broad topic? Use the guidelines in this article as a launching pad.

You should get as much data as you can about your target audience with mobile marketing. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.

If you want a great mobile website, fork over the cash to hire a professional mobile website development firm. It can be very difficult to make a mobile site that is easy to use and good to look at. Have a qualified professional design your mobile site if you want it to work perfectly.

If you make it easy to share your mobile marketing, your clients probably will. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. Improve your marketing strategy by offering a special app for your customers only. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.

Promote your mobile marketing campaign as a great way to get discounts and special offers. Mention it in other ads, on your website and on social networks. When people feel that signing up for something provides them with a strong benefit, they are more likely to take action. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.

To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.

Prior to beginning a mobile marketing campaign take the time to listen to your customers. Find out what users want and do your best to deliver. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.

Include maps designed for mobile devices on your site to bring in local customers. Your map can help a potential customer find your business more easily and quickly.

Make sure you have a business presence on each popular social networking site. You want your business to be seen. Start by focusing your on the fundamentals of your business, and then gradually extend your reach. At the very least, create an online presence for your company on Facebook and Foursquare.

Opt for a call to action that is brief and user-friendly. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. It should always be a snap for someone to add themselves to your business’ mailing list.

Do not contact your customers just for the sake of contact. Always make sure that what you’re messaging them about is relevant and important. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.

People looking at your website on their mobiles will not have the same ease of access as computer users. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.

If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. It can feel like it’s invading peoples’ privacy. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. If you go over your stated limit, customers may feel you are dishonest.

Be simple yet clear and defined. Keeping the number of clicks to a minimum will maximize your success by minimizing your process. Always remember that keypads are small so you should keep typing to a minimum for best results. So you’ll want to keep any typing required by your campaign to the smallest amount possible.

Use your standard website to your advantage. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. This way, customers are able to conduct business with you from their cell phone.

For maximum impact, you should encourage your ads to go viral. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

Put your customers first. Understanding the basic needs of your consumers is key to making mobile marketing work. If you don’t know the needs and preferences of your target market, you will have difficulty gaining them as customers. Learn about their wants and needs, this will lead you to success.

Mobile marketing is an interesting subject. Realize that every business is unique and will need to be approached with different marketing techniques. One person may think a particular method is the best ever while others may hate it with a passion. The information above will hopefully provide you with a base on which to begin your own strategy.

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How To Use Social Media To Boost Your Mobile Marketing

Mobile marketing has many different definitions associated with it. It is utilized in different ways by different businesses. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. Here are some tips to see how your business can benefit from mobile marketing.

Just as Internet marketers test their websites in differing browsers, you should try out your mobile websites and ads on more than one model mobile device. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. These variations can affect the way that your site and ads appear on various devices. The least you should do is perform a test on each kind of popular device.

Use A/B testing on your mobile page. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. You can use this information to select the best landing page.

Prior to beginning a mobile marketing campaign take the time to listen to your customers. Pay special attention to your customer feedback, as you want to make their needs a priority. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.

Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.

Adding maps to your website, that are mobile friendly, can help bring in new customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Not only are you entertaining your customers, but also gathering valuable feedback and information on which products your customers prefer.

It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.

A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

Make your mobile marketing efforts interesting and fun, something someone would want to do. If you have specific mobile marketing material, it will bring in more people to your main webpage. Mobile marketing strategies that actively engage people, as opposed to simply providing literature, are generally more successful and lead to more sales.

Make sure you research who your audience is. Know what your target audience responds to before you start designing a mobile marketing plan. Determine whether phone or computer messages will be more effective. Which operating systems do they use for their phones? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.

Avoid sending messages to people at inconvenient hours of the day. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

It is important to remember that not everyone has a smart phone, so be sure your links are compatible with older phones. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.

Your ads will get the maximum attention if you do what you can to make them go viral. They could recommend it to friends and family, which will increase your customer base.

Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. They need to be able to understand and absorb your message in that brief period.

Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. You stand to lose potential customers if they cannot comprehend your advertisement.

Provide a value to the right audience. Messaging a customer is not like messaging a friend; you have to send something the recipient will consider valuable if you want your message to be appreciated. A coupon for a discount at a classy restaurant might appeal to affluent business people; electronics buyers might respond better to a sneak peek at a brand-new gadget. If you are targeting middle class families, you can send something family related.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it in other ads, on your website and on social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.

Get yourself short codes that are dedicated as opposed to sharing them. They’re not cheap at about $2,000 but they can link to your brand. After a while, people will make a connection between the code and your company. Having your own short code can also help you avoid legal problems. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.

As shown above, different people understand mobile marketing to be many different things. Although there isn’t a solid definition that can be agreed upon, mobile marketing is commonly understood to mean marketing via cellphones and mobile devices. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.