Tag Archives: social networks

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How To Keep Your Customers In The Loop Using Social Media

Social media marketing is huge, everyone is getting involved. It takes a lot of dedication, work and time to really be successful at social media marketing. Before you can get into the more detailed strategies, however, you must build a solid foundation of understanding.

Be a big part of your Facebook page. When a person comments on your wall or asks a question, take notice. Reply to customers and other people who post on your profile. This will let your customers know that you care about their concerns and are willing to communicate.

A social media storefront that is easy to use is one way you can effectively use social media marketing. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. People that use Facebook heavily, can browse the site and make purchases without ever logging off of Facebook. By doing this you can draw customers to your brand, without requiring that they ever visit your actual site, or leave their favorite social media site.

To succeed in the social media marketing game, you need to act like you’re successful until you actually are successful. Copy a competitor’s strategy until you can create an original plan that works for your business. Look at your competitors’ social media pages. Examine their status updates, discounts, specials and other techniques they use.

If you have a blog, use a “Retweet” button at the top of every blog post. This makes it easier for people to talk about your blog on Twitter. Not to even mention that more and more people will see your material as it’s shared across the web.

You should offer people incentives when doing social media marketing, but make sure not to be too pushy. Potential buyers have no patience for high-pressure sales tactics. Best practices suggest that you offer customers an incentive at the same time each week, so customers will know when to expect it. You always want your customers feeling as if they’ve gotten the best end of the deal. It will keep them coming back.

Do stuff, making up some contests on Facebook. Customers are always interested in getting great products for free. When you have a contest, you can gain followers as well as people who like your products. A contest may get people to talk about your latest product. This gets them and others interested in buying products.

If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. If people mention you thank them, and if questions are sent to you answer them as well. This strengthens the bond between your brand and your followers. By frequently interacting with people, you establish yourself in their minds as a person and not a business automaton.

Try using social networks for boosting event anticipation. When you have an event in the works, let the people following you know well in advance, even months ahead of time. This will prepare your subscribers for your newest opportunities — and have them anticipating it.

Actively communicate with your customers whenever you can. If it’s appropriate, comment on their blogs or Facebook status. This does not mean jumping in on a personal exchange, but it should be aimed at issues that are relevant to your product or service.

Take advantage of the power of social media websites to research new products or services or analyze reactions to old ones. The sense of discourse and community that your followers and customers experience through social networks will encourage them to share valuable information with you. They give insight as to what they are looking for and what they want, and the best thing is it’s free to do.

Find experts in your niche, interview them and post those videos on YouTube in order to impress your customers with your social media marketing efforts. This is quality content and a good way to acquire respect. It will also build your reputation as an authority on the subject. This authenticity only helps you sell your products and services within your niche.

Don’t only rely on one channel if you’re going to use social media marketing. Multiple websites can be used to draw in traffic that you can reach to help you expand a business. You will also find that there are other benefits to this approach as well, such as various tools to utilize.

Despite the casual tone of social networking sites, remember to present yourself in a professional manner. While you may wish to introduce yourself by your real name, you should always maintain a professional tone. Avoid participating in arguments. Remember that you can remove comments and posts that cause trouble instead of getting into fights over them. Have more than one profile; that way, you can talk to your friends under one and your business contacts under another.

Be careful that you don’t use the wrong tone when posting on your social media profiles. When people interact on social networks, they expect a social tone, so using marketing buzzwords won’t go over well. Speak in a natural manner that your customers will be able to relate to and understand.

Your content is easily shared on Facebook. If somebody leaves a comment on a post, their contacts will also be able to view that comment from their feed. Entice your followers to get interactive both with you and amongst themselves.

To understand how to set up your own social media webpage, visit other sites that specialize in your niche so you can see what they are doing. What kind of updates do they share? How do they set up their page? Using these profiles as a road map can make it easier to decide which elements are appropriate for your own page.

Although what you just read might not be the answer to every problem, you should have a good understand of what you’ll be facing along the way. Social media is a new and evolving way to communicate with others. Maximize all the tools and educate yourself on the latest trends to help yourself capture today’s audience through social media.

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Proven Tips And Tricks For Mobile Marketing Success

Mobile marketing is important, but it can be difficult to figure out how to create and implement a plan. There are many technical aspects to sort through, so you should make sure you pick the right ones. You can use the guidelines below to learn how to use mobile marketing to your benefit.

Dedicated short code is the best choice. Even though it’s more expensive, it can safeguard and promote your brand. Doing this will also protect you legally.

Be wary of the time of day you text your customers. Not too late not too early. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

Be simple yet clear and defined. Keep it user friendly by keeping the clicks required to a minimum. Mobile keypads are very small and difficult to type a lot on. Consequently, you will find it advantageous to stick to the basics with your campaign.

Offer savings and special offers to customers who sign up for your mobile campaign. Mention it in other ads, on your website and on social networks. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Let them know it will be fun and they will be better informed.

The best place to begin is by creating a database. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. You can do this through the internet or by having the individual text you using a code you have given them.

Enhance your mobile marketing website by optimizing it for the search engine crawlers. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.

It’s imperative that you employ social media in your mobile devices marketing campaign because it is so heavily used by owners of these devices. You can encourage your customers to start talking up your company by rewarding them when they give you social network attention. You want people talking to their friends about your business.

Purchase dedicated short codes to ensure the authenticity of your company. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. Over time, more and more people will see the short code and it will be linked to your agency. The price is more than justified because it allows you to sidestep costly legal battles. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Especially when it comes to your mobile website, you must remember that less is more. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. With mobile marketing, make your content worthwhile but not too wordy.

If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your app does not have a purpose, no one will download it.

Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. Do not exclude anyone from your campaign by neglecting a platform. Your scripting needs to be compatible with all of them for your campaign to be effective.

One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. Your campaign will be useless if you do not send out efficient messages. Additionally, try sending it to a test audience (e.g. co-workers) first to get feedback before you send it to your target audience.

Keep your call to action simple. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. It should be as easy as possible to subscribe to your newsletter or mailing list.

You need to give some in order to get a lot. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. This can be as simple as a weather update or event information. Offering a coupon will increase consumer response while promoting your campaign.

Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.

Add a link to your social media pages on your main website and encourage your visitors to find you there. Most people will not look you up on social networks, if you do not tell them about your page.

A MMS service will enable you to send coupons and offers to current customers and potential customers. When you send out messages which include coupon codes. You can link these codes to a mobile site with a tracking code. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.

One of the most effective ways to raise profits is to do mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. Both are great options to market your business. It is a must that you deliver your marketing efforts to the customer.

As you have read, mobile marketing may be essential to current and future plans involved with your business, along with knowing about the different techniques. Understanding mobile marketing techniques will help you to choose the marketing methods that will fit best with your company’s needs. Understanding the information and tips offered above is good way to take the first steps in launching a mobile marketing campaign.

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Getting The Word Out About You With Social Media Marketing

You can use social media sites to do some very effective marketing, not just to keep up with your family and friends or play games. The trick is to use your social media site to its greatest effectiveness for best results. The next few paragraphs will teach you to exploit social media marketing to its fullest potential.

Make sure you make any blog posts that you write visually appealing. Nobody is interested in endless lines of words that do not incorporate any images. You should put up some videos, graphics, data, etc, so that your visitors do not get bored. Don’t go to extremes; have a nice balance of text and visuals.

Using social media marketing may be tough at first, but it’s important that you stick with it. Before you can truly appreciate everything social media has to offer, you must develop an extensive network of fans and followers. Expect to see growth withing a year’s time, and don’t get impatient.

Ask customers to detail their social media habits through a survey. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. However, if your audience doesn’t utilize social networks, you may need to focus on other areas.

Try not to tweet quotes you find inspirational; this can signal to those that follow you that you don’t have anything of worth to share. Such quotes can annoy your followers, and they give the impression that you are just using them to post anything rather than nothing. If you feel the need to post things that are not related to your business, make sure they are your own and not copied from elsewhere on the web.

Add social networking widgets on your blog or site to remind people they can share your content with their friends. Widgets are a great way to increase your followers. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.

Hype your business and special promotions through social networks. Start building anticipation for the event a month or two before it happens. At launch time, you will have an audience waiting in anticipation for the items that you have described.

Always respond to questions and comments posted on social sites. Log into them about two times daily, and check your inbox and notifications. You can also adjust your settings so that you receive an email notification when content is posted. Remember your response in a comment can be seen by anyone.

Try your best to create a good reputation for yourself, but in the end focus on making profits over anything else. You always want to seem like a professional and an expert but do not ever post anything you are unsure of. While humor is okay, keep your content tasteful to a world-wide audience. This helps generate a great profile that will create lots of profits.

A great tip to use with your own social marketing is to actually check in on the competition. See what types of things they’re doing to see if you need to change your strategy. Take the time to really evaluate what they’re doing, and pay attention to what seems to be working, and what’s falling flat. When you do this, you can use the information to help your business grow.

Isolate your business oriented Facebook page from your own personal Facebook profile. Potential customers of your business do not need to see family photos or keep track of the games you like to play. If you’re real name is being used for your business Facebook page, use a screen name for your personal page, so people can’t find it when they search.

Interesting and unique titles for your YouTube videos will attract more followers. Titles matter! The ideal title engages viewers and draws their attention–anything to get them to watch the video. Keep in mind that your video will come up as a suggestion when YouTube users watch a video described with similar keywords.

Use caution when you use social media channels for advertising. Social media sites are more for friendly encounters, and using marketing talk will push people away. Connect with your customers by speaking their language or slang to increase your results.

Hold a photo contest to get your customers’ interest in your social media site. Including your brand, tell your users that they will receive a prize for the photo that is most creative. With a photo contest, for example, you can expect word to spread throughout many different areas of social media. The end result should be a huge bump in your traffic.

On Facebook set up a contest or possibly a giveaway so that the people can either participate in person, or by doing it online. Use your products as the prize for the winners of your contest. This not only shows that you appreciate your customers, but also acts as an additional marketing channel.

In order to make social media marketing efforts attractive to customers, utilize special discounts and deals open only to followers. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

Use social networks to get people to come to your stores. Publicize the specials you are currently running. Put printable coupons on your Facebook page to lure your Facebook friends into your stores. People need to find adding you via Facebook interesting to them.

Facebook users are always looking for new and updated materials, especially on business pages. Don’t forget that you will need to update your site often. If all you have on your profile is old content that is rarely updated, it is likely that you will lose a large part of your audience as a result.

There are countless advantages of using social media marketing for your business. Most people have profiles and are ready to interact with you and learn more about your products. Now that you went over this article, you have the knowledge in social media marketing to benefit fully from it. Get on your favorite social media site and start working today!

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Incredibly Easy Social Media Marketing Tips For Your Brands

Maintaining a presence on social media networks can greatly impact your company in reaching a larger consumer base. You are able to dictate what your customers and potential customers see about your business, and you can quickly communicate with them. Promotions for marketing are easy to get out and about through social media.

Be aware of the media marketing that has succeeded. Use previous lessons to refine your marketing strategy and incorporate profit-increasing methods. This will help you construct the most effective social media campaign for your business.

To rapidly build up your followers, hold a giveaway! If your visitors want to enter they have to ‘like’ you or ‘follow’ you on your social media pages. No matter what the prizes are, you’ll be gaining a lot of exposure.

You should always adopt a humble attitude when updating your statuses. It doesn’t matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. You must always remember that it is your customers who ultimately wield the most power in your relationship, not you. Without your customers, your brand is nothing more than a name.

Look into adjusting your Twitter account to ensure the posts on your blog are tweeted automatically. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. The exposure will be appreciated, and your followers can enjoy all of the great content that you give them.

One effective strategy for generating traffic to a business is the use of social media marketing. Business owners can benefit when people share their content over social media networks. You need to be more competitive than your competition, so try your best to do this.

A great way you can build a buzz around your business is to offer specials and promotions via social networking sites. People will be more likely to find you on Facebook if they have access to more content and can get better discounts. Think of social networks as an opportunity to learn more about your products and get involved with them.

Some tools you can use that are related to Twitter are Tweepi and Twelllow. Using these tools, you can easily locate users that coincide with your main target audience and connect with you frequently. Follow others in the hopes that they might subscribe back to you.

Keep in mind that you need to be active in your social media marketing efforts. In other words, the more social you are, the more successful you can be. If you’re not an active user, you’re either going to come across as a dry business or your content is going to be buried. However, having a campaign that is full of interaction and activity could possibly have lots of success.

Share your Facebook site with your current email list. You probably already have a list of people that you have been targeting using online techniques. Leverage that mailing list by inviting all of your current subscribers to post on your Facebook page. You can get a lot of customers who already appreciate you to give you more support.

Whenever you advertise through your social media pages, be wary with your voice. Social media works best for those that communicate in a friendly, casual voice. You must get on the level of your customers by speaking their language in order to maximize results.

Each time you upload content to YouTube, make sure that you link to your site in the video description, and check for Facebook and Twitter buttons by each video, as well as on your channel’s page. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.

It’s important you don’t share personal or political content with your readers. You can hurt your image and reputation by doing this; remember that everyone doesn’t see eye-to-eye with your viewpoint. Be conversational and appealing, but keep the topic of conversation focused on your niche.

When utilizing social media, ensure that you’re using all the media outlets that are possible. While Facebook is probably the most effective and popular, things like Twitter and Myspace are still good tools. The more exposure the more chance of marketing success.

Be certain to have a profile that contains more than just your own postings. While it is a good idea to keep people informed of what is going on with your business, you should also learn to communicate with the public in as many ways as you can.

Do you want a connection with your customers? Advertising through channels that are social and keeping it simplistic are the keys to driving sales. If you decide you want to have open dialogue with your customer, start simply by saying “Hello” and let the conversation begin. Your customers will tell you want they want once you take the first step.

The annotation feature found on YouTube can be used to “hide” discount codes or other information. You can select the time for the annotation to appear; you may wish to have it pop up at the end of your video, so that people can watch it until the end and get the code.

Create new content frequently, and update it often. You don’t want customers to grow bored. Keep them entertained and interested. Schedule times for posting, or join a service that will post on schedule for you. This will ensure you will keep your readers’ attention.

Share as much content as you can. You’re going to have to create articles of a good quality and add them as posts to your social networks. Let your followers know when a new blog post is out, or a new story has been uploaded, and consider posting on places like HubPages. You can also source out the writing if you are not feeling up to the job.

Using social media sites will help increase your brand recognition. By using the advice in the above article, you will increase customer communication and expand your customer base with social media marketing.

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Proven Tips For Being Successful With Mobile Marketing

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easy for smart phone users to access your site and use your coupons. QR codes should appear on business cards, brochures, catalogs and posters. The QR code provides additional information to people that are interested in your business.

It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. Your messages should work on all mobile devices no matter the platform. Remember, it’s much easier to send simple messages than to adjust them to each platform. The KISS principle shows up strong in mobile marketing.

If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. You can create a privacy issue. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Being upfront is one of the best ways to build good will with your customers.

When starting out with mobile marketing you should only launch one campaign at a time to determine what approaches are most successful. Take into account the longevity of the campaign in addition to the sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.

Be sure to test mobile websites and ads on multiple mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. Your website and your ads can look totally different on one device than they do on another. The least you could do is test your campaign on the most popular models.

Make the most of your company website. You can easily boost the traffic on your mobile site by advertising their existence on your standard site. Whenever a customer browses your conventional site, they will be delighted to learn that they can communicate with your company while they are out and about.

Mobile marketing is a great new way to market that’s very effective. More people than ever are downloading apps and using social networking sites on their smart-phones. Mobile devices and social networks are great platforms to advertise your products and services. It enables you to reach so many more customers than traditional methods of marketing.

You should know that mobile marketing gives you amazing options for localization. Mobile marketing lets your customers know where you are and what you are doing. This ability opens up a world of possibilities that are exclusive to this particular type of media. Consider what it can do for your business and how a location-based marketing strategy could work for you.

Professionals will often take their mobile marketing strategy in small steps. You should too. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Make use of every tool possible.

Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Always consider that a mobile user might be short on time, and their devices are not conducive to completing long, drawn-out forms. If it is not easy to get on your mailing list, your customers won’t bother.

The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. Ask your customers to write about your stores or products on their social networks, and give them a reward if they do. Getting word of mouth working for you is an effective advertising method, even online and on phones.

You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

Don’t get too aggressive sending out offers. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.

Begin by building up your mobile marketing database. You should not however, add phone numbers to the database without authorization of the owner. Having cell phone numbers requires that you have the person’s permission first. You can do this through the internet or by having the individual text you using a code you have given them.

QR codes are a great way to bring in new customers and promote your brand. You can use these to promote specials you are running with your business. They are easily captured through a cellphone and they are very easy to use. Get the most important information to your customers in a fast and effortless manner using QR codes.

Adding maps to your website, that are mobile friendly, can help bring in new customers. Such maps let people easily find nearby businesses like yours when they need it.

Mobile marketing is very lucrative if you use it correctly. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. This approach will help you to gain new customers.

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Excellent Pointers For The Best Internet Marketing

Internet marketing can dramatically benefit your business. This is an important point. Internet marketing can be the difference between success and failure of your entire business. Ahead are some great suggestions for building a successful Internet marketing plan that will lock in your success.

A good way to attract visitors to your website is to offer them some sort of free course. This strategy can be very effective, and you might consider packaging your course with a relevant product that the customers feel enticed to purchase. You can also run a contest that allows the participant to win something of added value.

Give customers a chance to pay wholesale or retail prices, which can be dependent on how much they buy of an item. Although you should still earn a profit when selling wholesale, doing so is an excellent way to sell more items.

Performance and appearance can be very important to your Internet marketing success. Make sure you always test your links and ads to ensure that they work for your visitors. When a customer cannot get in the front door of a store, they do not shop there. This is the same for a buggy site.

It’s a great idea to present your customers with a selection of special offers on you check-out page. An example would be a choice of three different products that the customer can add to his or her order at a big discount as a reward for doing business with the site. It can help you eliminate surplus inventory while you boost your sales and can make your customers feel happy with an added bonus.

If you intend for it to be a marketing tool, your website has to meet your customers’ needs. A minimalist one page website which only provides your business address and hours isn’t going to draw traffic and will be easily passed by. Provide accurate content that will make you become the authority in the eyes of your customers.

Producing online videos that include tags can help your online marketing campaign succeed. Always incorporate a link to your site so that you do not lose your client. This can really increase the amount of traffic your site receives.

Hold a one dollar sale for your new clients. This could be a good way to launch your online business or to generate a buzz as you release a new product. You never know, you just may sell additional products too, once they come to your site. Make sure you are confident.

A 500 error page that is user friendly is a helpful tool to have. This occurs when the website’s code is malfunctioning and not working properly. Generic error pages simply state your the connection to the page has timed out. There are ways that are better to let the users know you are informed and attempting to repair the issue.

Make sure you get feedback at each stage. That can be important to you, as what you think about your site and pricing may be different than what others think. Accept feedback from your family, clients or peers. Take all of this information under advisement and make any necessary changes.

Consider a gift with purchase for new or repeated customers to show they are appreciated. Customers want to feel as if they’re getting the better end of the deal. Of course, you still need to profit. So you need to find a happy medium. Something like an information product or an eBook works great for a freebie. You can give this out indefinitely without it having a negative effect on your profit margin.

If your business website is always looking the same, you may want to start a blog. Making sure your site has updated content is a good way to move up in rankings. One easy way to have consistent fresh information is to add a blog.

Post video advertisements to show customers how your product will improve their lives. By doing this, customers can watch you literally trying the product out. You can show the positive aspects of the product that an advertisement might not show. Share your videos on YouTube and social networks.

You need to work toward your goals every day. Write quality articles regularly and share them on article directories and social networks. You will find that directories all have different requirements. Keep guidelines in mind so you can provide good submissions.

Descriptive and eloquent words are important to enhance the professionalism on your site. People like adjectives so make sure that you use plenty of them in any item descriptions. Creatively use adjectives to surprise and impress visitors to your site. Entice them with your writing and they could become repeat visitors to your site.

Make it easy for others to link their websites to yours by using a linking button. People that think alike will click it and your site will be linked to theirs, this will guarantee that your link will be visible to them.

It is important to keep detailed information of your website. This could be sales, refunds, referrals, conversion, or anything else you can measure. By keeping track of these vital statistics, you will be able to plan future changes and additions to your website based on past experience.

Prepare yourself to answer questions. People will come to your website with questions. You need to give the answers to keep them interested. Giving them the information that they desire will satisfy their curiosity and helps them trust you.

If using images on your site, always include captions. Search engine algorithms will factor the relevancy of text in the captions in to how relevant your site is to a keyword being searched. Your site’s pages will rise more quickly in the search engine results when your images include strong, relevant captions.

Nowadays, Internet marketing isn’t an option; it’s necessary. Any business that is run online, must use Internet marketing. If you keep the tips you’ve just read in mind when you lay out your business’s Internet marketing strategy, you’ll significantly improve its effectiveness.