Are you advertising on Facebook? If not, you are missing out on possibly several million clients. If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. The following will help you to hone in on the best strategy for your company.

When you use Facebook as a marketing strategy for your business, make sure your tone is always professional. Although social media tends to be a casual venue, your business must be presented professionally. If you keep it professional, you will gain the respect and trust of your clientele.

Reply to followers when they write something on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply back, particularly if it is a complaint or someone who needs service immediately.

You may want to try Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. To gain even more customers, you should use Facebook ads. They are inexpensive, and can make a big difference.

Facebook Offers lets you provide freebies or host contests easily. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. You now should have enough information to start, so you don’t have an excuse to stay away from Facebook! Even if you have had a Facebook page for awhile, there is always room for improvement. Use the tips you just read to help you.