Facebook marketing is both simple and far-reaching. Don’t ignore its potential and what it can do for your business. Keep reading for some great Facebook marketing information.

Consider buying a few Facebook ads. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. When you want reach, Facebook ads are better. They are inexpensive and can pack quite a marketing punch.

You may wish to create a Facebook group rather than a Facebook page. A group creates a community of users all interested in a common topic. You can also use a group and a page so subscribers can share their content via your group and they can get updates via your page.

Never ignore comments and questions on your Facebook page. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Put a link up to your website should you have something on there that is relevant.

Have you looked into using custom tabs on your Facebook page? You can easily organize the information available on your page so that fans can find it. For instance, you can have a contest tab if you’re running a contest.

Don’t neglect the audience you already have. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Your audience must feel respected. This will boost engagement and build your relationships.

Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Do not overlook the help it can give your business; instead, you should take full advantage of it. The tips included here will help you be successful.