The interest in using Facebook as a marketing tool has exploded in recent years. If you are interested in this, there are things you should consider. The tips included here will help you get a handle on it.

Always reply to comments posted on your wall to give followers a sense of connection with you. Monitor you wall regularly, and reply to any @ messages. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.

Always post a link to any new content on your site to your Facebook wall. Even your blog should link to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.

Think of Facebook as a way to share content. It isn’t just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Create informational posts and videos to post on your Facebook page. Traffic volume to Facebook pages tend to be quite high!

Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Share links to your site or FAQs page to help answer common questions.

Have you looked into using custom tabs on your Facebook page? Tabs will give you the opportunity to organize information on your page. If you have a current promotion, make a special tab for that.

Before you do anything else, you must build your audience. Do not invest in promotions until you have a strong base with thousands of followers. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

Now that you have read this article, you should have a better idea of how to use Facebook to reach new customers. Just don’t expect to achieve a miracle response rate overnight. Exercise patience and use all the tips you’ve learned here to your advantage.