Tag Archives: email messages

Building Your Business Through Successful Email Marketing

April 20, 2013 Richard Vanderhurst

Email marketing has been around since email. While many programs and spam detectors get rid of unwanted messages delivered to people’s inbox, when email marketing is done right, it is helpful to both the deliverer and receiver. This article will offer you some ideas you can implement to interest potential customers and fill your pockets as well!

Email previewers can work for you if you use the preheader material. The very first line of the email is typically called the preheader. A lot of email clients will put this after the subject line of your email; this will grab the attention of your customers.

You can use a multi-part message to approach several topics in one email. You can use HTML and text content to make sure your email is displayed correctly on all devices and browsers. This is worth the little extra effort so that you can avoid losing plain text subscribers who would find little use for an HTML-only list.

One great way to follow up with customers and clients through email is to send them a free offer in one email. Include a message in the email inviting them to enjoy the product. One way to do this is to tell them that the supply of freebies is limited and that they need to act now to get in on the offer.

You might want to include an endorsement in your follow-up emails. You can add a message that tell them how they could benefit from your product right now. The ending P.S. could let them know that it’s possible for them to send their order info with a simple mouse click on the link you have provided.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. By contrast, emails that relate to leisure or lifestyle should be sent on Saturday or Sunday.

Put a lot of thought into the subject of your email. This makes it very interesting and more likely to be read. If the subject line grabs your customer’s attention, they are more likely to open the email and read it. Emails that have suspicious, strange, or uncreative subject lines will likely be deleted before they are read.

Your subject line should be interesting and informative. When a customer is checking their inbox, the email subject title is what they will see first. Make sure it is catchy and strong so that they are tempted to read on further. Once the reader opens your message, they will continue reading.

Try to get as much feedback from subscribers as possible. If you are sending out a mass amount of emails and never getting feedback, then you won’t have any way to gauge their level of success. Find out what aspects of your messages they enjoy and what parts need improvement. If you listen to your customers, they will want to remain in contact with you.

Allow people who visit your website to subscribe in a variety of different ways, but don’t ever pressure them to sign up. Convince your customers that you won’t sell their information to other parties, and inform them of the ways that signing up for your email listing will benefit them. Acquiring customer information is vital to any successful email marketing campaign.

Your messages should be kept short and get quickly to the point. People will not read more than one or two paragraphs of your message. Your readers don’t have the time or the attention span for overly long messages. Emphasize your most important points and don’t say anything else. That way, your readers will be there for the next email.

Ensure your content reads as if it was written by a human with a purpose, not someone trying to avoid spam filters. By writing for individuals and not the spam bots, you will likely escape them anyway and you will keep your consumers intrigued. Using words like “free” can actually get you caught up in spam filters, as well as annoy anyone who reads the email.

When you provide an opt-out link in your email messages, you should honor customers’ wishes to stop receiving emails instantaneously, if possible. It is easy to think you are not adhering to their wishes, when they continue to receive emails after the opt-out has been used.

You will achieve better results when you focus your email marketing efforts on those people who have asked you to contact them. If you send emails to people who have no interest in receiving them, you may find that you are labeled as junk mail very quickly. If enough customers complain to your email provider about unwanted emails from you then you could be dropped for violating policies.

Good layout is key to email marketing success. You may be tempted to utilize graphical elements in your message, but it is often that case that spam filtering functions will block photos, animation features and corporate logos. All important information must be displayed as text. Keep the graphics on your website, and include links to your site in your emails.

If you are looking for a good tip to help your email marketing strategy, you may want to consider complementing your emails with SMS messages. When you use these together you will get maximum results! Also, text messages can improve the chances of getting your brand known.

Email messages offer a fast medium in which to deliver personalized messages to your clientele. Keep your email messages short and sweet as well as appropriate to your industry. Few people will want to read an email the length of a novel! Include links to your website. This way, your customers will be able to get more information there.

Well-designed email marketing messages do not even seem like marketing at all. They will anticipate receiving your messages if you offer something that is worthwhile. This can benefit your brand in many different ways. Your customers are more likely to purchase products from someone who has provided them with valuable information for free. Apply what you have learned from this article for success in email marketing.

Email Marketing: What You Need To Do

April 19, 2013 Richard Vanderhurst

With everyone always on their computers and constantly linked to their emails, marketing through email is probably one of the smartest things you can do today. Read this article to find out how you can develop good email marketing strategies for your business.

Only use an opt-in list when sending email marketing to your customers. Disregarding this can not only cost you your current customers, but also any future customers who correspond with this one. Additionally, some Internet service provides may blacklist you, and that can have tremendously detrimental effects on future business.

Do not use email messages that require graphical elements in order to present key facts. Many email clients don’t display images to help keep viruses and malware off their users’ computers. If the images do not display automatically, you messages can be unreadable. Put information that is the most relevant in text and use alt tags for images.

Take the time to send a message to your subscribers on their birthdays. Include an optional field on your opt-in form for subscribers to share their birthday and send automated greetings. This can do a lot in regards to making a customer feel special. Even better, you can include some kind of coupon or discount with this greeting.

Use Alt tags if your emails contain images. These are just in case an image is unable to load. The tag should have a relevant description so the recipient knows what the image was supposed to be. Use alt tags for your links, as well.

You should think about combining your email campaigns with other marketing techniques, such as social media marketing. By doing this, your customers can inform their friends about you. In addition, you’ll have a better ability to increase the size of your email listing by communicating with your social network guests, which can increase their interest in your company.

To make sure you have covered everything in your email marketing plan, use multi-part messages. Emails that have both plain text content and HTML exist, and they can display correctly regardless of the option that the recipient likes. This is worth the extra step because someone who only wants plain-text will most likely unsubscribe from an email list that is only HTML.

Take advantage of holiday spending to develop promotions during these peak retail times. Plan your strategy for these occasions ahead of time. Come up with email marketing campaigns that are centered around important retail holidays like Valentine’s day, Easter, and Christmas. You can better your sales by marketing in the slower periods of the year.

Never send emails to consumers without gaining their permission first. Everyone hates getting spam or junk in their email. Sending out unannounced email messages can have a negative impact on your brand. Concentrate your efforts on marketing strategies that are well received.

Try to get the permission of a potential customer before sending them an email. When you email customers (or potential customers) unsolicited, you risk being faced with complaints of spam, and your messages will go unread. If you get reported as a spammer, you could be penalized and most of your subscribers will simply opt out of your email list.

It is a great idea to require your customers to double-confirm when typing their email address into your newsletter. You will avoid common mistakes such as misspelled email addresses. These typos won’t happen as much if they enter it twice, which makes sure your emails get to the right spot.

When sending messages to your email marketing list, make sure to include your brand logo and colors. Your customers will be familiar with your company’s traditional logos and will associate the colors and designs you use on your website with your business. If you use the same logos and colors in your emails that you do in your site, your customers will recognize your brand and read your email rather than deleting it unread.

Use confirmation measures on the portion of your site where customers opt in to receive email from you. This will allow your customer to be sure that they want to receive mail from you. This is the best way to avoid being reported as a spammer by customers who signed up for your email list without understanding what they were doing.

Follow your competitor’s actions when using email marketing. This can be done simply by becoming a subscriber to their email list. You will be able to tell what you should be doing or what you can do better. See if you can find niches not addressed by your competition. For example, if your competitors are offering a type of promotion, discover methods of offering identical, but better, promotions.

Keep subject lines under 60 characters long. There are many email clients that shorten the subject to reach this length. Other clients are flat out incapable of displaying longer subjects. In any case, most subscribers will only need a subject line of this length to determine whether they are going to read the email or simply delete it.

Use the information you already know to create a much better shopping experience. Use their sign-up information to auto-fill forms, for example. Making shopping easier for your customers makes it more likely they will continue to buy from you.

When following up with prospects through an email, include an endorsement. You could include a statement on the message that tells them that they can benefit right now. You could include a link at the bottom of the mailing to tell them how to submit an order, for instance.

It is a good idea to always include some extra value along with your sales call. Your mailings should be a newsletter, with information about the business information. When confronted with nothing but sales pitches, your readers will quickly drop from your email list. Though the ultimate purpose of the newsletter format is to make sales, it is important to offer customers something more than just blatant selling tactics.

Now that you’ve learned quite a bit about email marketing, it’s important that you let that knowledge sink in. You may wish to reread this article as necessary, or be sure you can find it easily, so you can remember to use the tips in this article for achieving the goals you have in place.

Email Marketing

Email Marketing: Reach Out To Your Customers With These Simple Tips

January 26, 2013 Richard Vanderhurst

If you’ve got an email account, then you have probably dealt with email marketing campaigns in some form. By utilizing email marketing, companies can use email messages to market their products or services to both current customers and potential customers. If you think that email marketing will help your business, keep reading this article for some helpful tips.

Make your email messages as personalized as possible, and you can make recipients feel special. If your customers feel like you have mass sent the email, they may just delete and block you. Including their name is great, but do more than just that. You need to understand when, where, and why they chose to sign up. Take that information and use it as you craft your message.

Always use the same designs in your marketing messages so that you can create a brand that customers will recognize. When you are creating any piece of creative data (including names, or design) choose something that will stand the test of time. Sending mixed email messages that look different from each other makes it harder for your subscribers to remember you.

Do not send any emails that use images to get critical information across. There are lots of emails that don’t show pictures automatically. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.

Make sure your emails are always brief and concise. Few people will bother reading past a couple paragraphs, no matter what your message entails. Everyone is busy, and no one is as interested in your viewpoints as you are. Get your point across in a simple and quick manner.

Write for real people and forget about the spam bots. By writing for individuals and not the spam bots, you will likely escape them anyway and you will keep your consumers intrigued. Avoid keywords such as “free” to keep your newsletters out of your customer’s spam box.

Try to only send one email a week. Your customers are likely busy people who receive several messages every day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!

Your campaign for email marketing must be attention grabbing. Keep trying until you get it right. If it doesn’t work, get rid of it. Once you have put together a working technique, don’t rest on your laurels. Keep researching and learning in order to improve your efforts and add to them.

Be sure your email has been proofread multiple times before they are sent. It is tempting not to take this basic step towards professionalism because emails can be sent out so quickly. Really, it’s only an email, right? Think again! Your email marketing strategy is an important part of your marketing campaign and must be done correctly and attractively.

Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.

Do not add the email addresses of customers without informing them and receiving permission. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. In addition, you may end up being reported and, ultimately, banned by your Internet service provider for breaking rules regarding spam.

Always include any preexisting brand logos and colors in your email messages. You want to be consistent because your subscribers are familiar with what your website looks like so they already associate the design, colors and logo you have with you. If you use the same logos and colors in your emails that you do in your site, your customers will recognize your brand and read your email rather than deleting it unread.

You can use a multi-part message to approach several topics in one email. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. The odds of a plain-text-only reader staying subscribed to a mailing list with HTML-only messages are low, so using these kinds of messages is an effort that will likely pay off.

Only send emails to individuals you know. If you mail unknown recipients, your email may be perceived as spam. They’ll wonder whether they are interesting in what you are selling or not. They will just send your email to their spam folder, and it will be a huge waste of your time.

Experiment with different formats for your email newsletters. Any format you use should always include the newest and most important information at the top. Try to use different formats to find out which ones will work and which ones won’t. When you determine what works, continually use it. Your customers will appreciate being given the time to learn where the various elements of the email are so they know what will come next week.

Always remember that you are working on building a reputation when you are developing an email marketing campaign. Be wary of targeting the wrong readers, cutting corners or using tactics that leave a bad taste in peoples mouths. Only engaging in white hat tactics will ensure that your reputation remains intact.

Email marketing is such a commonplace technique that most people have been exposed to it. It is the premier option for companies to get their offers and messages out to clients. If used properly, this can be a very effective marketing strategy and you can do this easily if you apply the tips that you have read today.

Email Marketing

Expect Success With These E-Mail Marketing Tips

January 22, 2013 Richard Vanderhurst

Marketing is an important part of every successful company; the key to success is the way it is done. One of the best ways to market a business is through email marketing. The following hints and tips can help you develop an effective email marketing plan that will enhance the success of your entire marketing campaign.

Stick to one subject per message and don’t meander. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Develop one message, keep it reasonably short and to the point. Your customers will be happy that they’re not being bombarded with too much information.

Only send emails to those who have requested them. Otherwise, you risk being known as a spammer. They’ll consider your email spam, defeating your marketing strategy. They will just send your email to their spam folder, and it will be a huge waste of your time.

Try using A/B testing on your subject lines. Send half of your messages with one subject, and half with the other. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.

Determine a schedule for sending your emails, and stick to the schedule as much as possible. Newsletters should be distributed the same weekday each week, around the same time. Your customers will know when they will get email from you and will, therefore, be able to look for it.

Occasionally mix up your format for a more personal touch. If you always send out emails formatted in HTML, throw in a text only message to get your readers’ attention. When written with care, these can charm customers because the design is straightforward and personal and can appeal to their emotions.

You should give visitors many chances to sign up without having them feel as if they are being pressured to do it. Remind customers that their information won’t be sold, and why they should be on your email list. Your email marketing success is directly dependent on your being able to acquire basic contact information from customers.

Creating brand recognition should be considered when developing your marketing emails. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This will enable your customers to quickly recognize the source of the email.

To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Additionally, having a referral rewards program will help you grow your customer and email base.

Be sure that your emails have more information than a simple sales pitch. Send out a useful newsletter with information that will interest your customers. If you only make a sales effort, you may have unhappy customers that unsubscribe from your emails. While you may be using the newsletter to sell, your customers need more than pitches to stay interested.

You should always ask permission to add an address to your list. You may be considered a spammer if you don’t have prior permission. In addition to making you appear untrustworthy, unsolicited email messages can land you on an ISP’s blocked sender list.

Freebies are great tools to boost customer relationships, and they could be considered a part of your email marketing campaign. Include a statement in the email urging them to take advantage of your offer. Make your offer for a limited time or for a limited number of customers to increase the chances that your client will act quickly.

Sending an email to your list more than once every seven days is a bad idea. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send out more than one email per week, you will see that your customers will delete or not read them.

If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Your logo and color scheme should be consistently used in all of your emails. Once your brand has gained a favorable reputation and people already trust it, your emails will benefit from its good name.

Include in every email calls to action. Don’t leave anyone guessing about how you want them to respond. Tell them clearly. If you include links in your messages, clearly instruct your readers on how to use them, and make the links prominent and obvious. Consider including your call to action at both the bottom and top of your email for ease of use.

You should try and make your email messages as personal as possible. By making the email seem personalized, and less like a form letter, the recipient is less likely to ignore it. Putting in their name is simple, but take it one step further. You should be able to tell when, why and where they signed up. Make use of those facts when you draft your messages.

Make your emails personal to help attract consumers. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

A smart email marketing campaign makes it easy to achieve success. Creating an email list of your loyal customers is a great way to interact with them, give them special offers and build an even better relationship with them. Apply the tips outlined above to all email marketing plans, and soon you will be seeing a rise in your income.

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How To Best Build Customer Relationships With Email Marketing

December 2, 2012 Richard Vanderhurst

A lot of people who want to use email marketing to increase their business do not know how to get started. There are numerous ways you can take advantage of email marketing to grow your business and increase your interaction with customers. Keep reading to learn more about email marketing and set goals that correspond to your business.

Create succinct subjects. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.

If your business has branded previous customer communications, make sure that your email marketing campaign is consistent with that branding. Keep your color scheme consistent and be certain to include the unique logo for your company with every message you plan on sending out. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.

Always add something extra along with a sales pitch in your emails. Messages should be like a newsletter with relevant information about your business. If you only make a sales effort, you may have unhappy customers that unsubscribe from your emails. While it’s true the purpose behind your newsletter is to sell your product, your customers still need more than buy, buy, buy in order to stay interested.

Be sure the emails you send are short and to the point. Keep your language as direct as you can. Doing this will show that you respect the time of your readers. This will also prompt most readers to take in the full message. Your messages will have important content, even at the end, so this is a necessary step.

Use various platforms to test out exactly what the email marketing message looks like. Once you have a design you deem perfect on your computer, test it across all browsers, email clients, and even operating systems if possible. For instance, an email opened under Linux Gmail will look different under Windows Hotmail.

Think about adding an endorsement when sending out follow-up emails to customers. You could let them know at the bottom of the email that there are benefits they can receive at that time. Provide a link at the end to make it easy for them to order.

Create one clear message per email. This can help to keep your customers from becoming bored or confused by information overload. Only send one message and make it short within reason, easily getting to the point. This will create a happy reader, that translates into a happy customer.

You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If people do not willingly sign up for your emails, you could reported for spam.

Branding must be kept consistent between all of your websites, accounts and marketing methods. The more repetition you use in colors, subject lines or overall design, the more recognizable your emails will become over time. Sending mixed email messages that look different from each other makes it harder for your subscribers to remember you.

Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. You’ll have much less screen area to work with on these types of devices. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.

Be ethical, and send your marketing emails only to those who have provided their permission for you to contact them this way. Sending messages to people who aren’t interested will lead to them blocking your emails. It is even possible to lose your email address if several complaints are filed against you.

On your opt-in form on your website, give details about what you will send to subscribers and how often you will send it. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. This will take the apprehension out of the equation, and will encourage new subscribers to partake of your email campaign.

When creating your email, write with your customers in mind, not simply to avoid spam bots. By writing for individuals and not the spam bots, you will likely escape them anyway and you will keep your consumers intrigued. Modern spam filters are adaptive, so using convoluted languages to avoid saying thing like “free” will not only annoy readers, but also won’t reduce the chance of getting caught by spam filters.

You can increase the loyalty of your customers by personalizing their emails. Let your readers know about discounts and sales. Let subscribers know when you have new products in which they may be interested based on their purchasing history. A customer that trusts you enough to purchase once will be more likely to purchase again.

Keep up with your competitors’ actions when it comes to their campaigns for email marketing. Sign up for their email list. Seeing first-hand their email messages will allow you to make your email communication much better than theirs. Try to see what is missing in their campaigns and develop it in your own. For instance, you should always try to top their discounts.

Pick out a day of the week that has to do with the things your letter talks about, as well as the schedules your readers may have. Of course, newsletters with a business focus should be mailed out toward the middle of the work week. Newsletters with a leisure bent, conversely, are best emailed over the weekend to grab the most audience.

Many business people can see the value in email marketing, but don’t have the expertise to do it correctly. An important key to the success of your business is Internet marketing. The above article can help you develop a successful email marketing strategy for your business.

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Are You Here To Learn About Email Marketing? Check Out These Tips!

August 27, 2012 Richard Vanderhurst

Never underestimate the power of email marketing. Even though email marketing has been used for some time now, it hasn’t gotten old. Email marketing is always advancing through the development of new strategies and techniques that keep emails interesting and effective. Use the tips provided to find a way to make email marketing work for you.

When relevant to your business, develop campaigns that correspond with major holidays or other events. Plan for these opportunities well in advance. Most holidays and memorial days are beneficial to retailers in some way, so create targeted email strategies to take advantage of Christmas, Mother’s Day, Halloween, and other appropriate occasions. You can also generate additional sales by sending out email marketing communications during the slower retail times.

Take advantage of pre-header material to make the various email previewers work in your favor. Use a preheader, it is a highlighted piece of text at the top of your email. Because many email providers display it after the subject, it is an effective method of attracting attention.

Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. If you do not, your emails will be viewed as spam. You will quickly lose subscribers and be banished to the junk mail pile. If your host gets too many spam complaints, they are liable to cancel your account.

Use succinct subject lines. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If a long subject line is unavoidable, be sure to include any important information first.

Focus on one idea with every email message. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Create the specific message using brevity and conciseness. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.

If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.

Make sure to get permission before emailing any client or customer. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

Make sure you build and follow a strategy. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. If you are talking with the wrong people, they will simply become annoyed.

Always include brand colors and logos in email marketing messages. Since your email subscribers will already associate your brand colors and logos with your business, it’s important that they be included. Making these e-mails look familiar will make them more likely to be read before deletion.

Allow your customers to subscribe to your opt-in lists through a variety of areas on your website or other sites, such as social media. Let your clients know that you are not selling or giving away their personal data and disclose the benefits they will enjoy by signing up. An e-mail marketing plan that is successful depends on the ability to get customer information.

Your email messages must be attention-grabbing in order to be successful. You may have to try more than one approach to find one that works. Be sure that you alter any part of the campaign that doesn’t bring you good results. Try a variety of techniques until you find those that work best for your business.

Integrate your email marketing program with social networking sites, such as Facebook and Twitter, and watch your subscriber base grow. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.

The more you allow your customers to customize their experiences, the better your campaign will be. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. If they feel like they’re in control over the process, they will feel more comfortable.

Your marketing emails need to stay short. Speak concisely and directly to your audience. This shows that you respect your readers’ valuable time. Readers will be more likely to go through the entire message. Although your most important information should be at the top of the email, there are always important links and content near the end as well.

A great way to follow up with a client is to send them a coupon for something free in their email. Add a line to your email that entices them to act now. The end of your email should contain a call to action before the offer is pulled.

Limit your marketing email messages to only one each week. Your readers most likely are busy and probably have many messages daily. If your emails arrive more than once weekly, subscribers are more likely to trash them without ever reading the content that you put so much time into.

When you set up your email marketing messages, try to use a personal tone in each. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner.

It still pays to use email marketing. If you use what you’ve learned here and continue to come up with new email marketing strategies, you should see profits from your email marketing program for years to come.

Social Media Marketing Expert