A collection of tips on how to improve in article marketing is good reading for anyone hoping to promote their website’s content a bit more effectively. Read further to get some great ideas on getting the most out of your article marketing efforts.

Keep your author bio information up to date and interesting. You can explain why you have chosen the subjects about which you write, or why you are interested in these topics. Make sure that it links back to your main site. Be careful linking to the appropriate niche sites if you have multiple ones.

Familiarize yourself with the various rules and guidelines of your article directory. Different directories have different submission guidelines.

Before one is going to market an article, they should look at the media where they are going to market the article, and study other articles that are already published. You will be able to find the best audience and media possible for your article by learning from the mistakes committed by other writers.

Your new articles should be posted regularly. There are search-engine robots that make the decisions on how often they need to re-index your site. The more content you post, the higher the search engines rate your site and the more visitors you have.

Be controversial in your articles; it works. The media uses this tool quite often. You can increase your readership by commenting on sports and politics in your articles. People will often post responses on their own blogs and other forums, sending more traffic to your article.

Your articles should be between 500 and 700 words in length, and ensure that your paragraphs are only three to five sentences long. Following these guidelines will net you success on most article directories. The criteria for blogs is more lax; here, you should go for between 300 and 400 words.

You can buy articles for your site and then spin them and sell them again. You should read all articles that people submit and only use articles that are interesting and well-written since poor quality material drives readers away.

Always read over the rules of larger article directories before you submit content to them. You want to ensure that your connections with the directories stay positive, in order to make sure your website remains in good standing with them.

Most articles will be indexed on the web for years to come, driving traffic to your website. You can also write articles which highlight other articles you’ve written to increase your followers and networking.

Give valuable information to your readers. The more your reader gets from reading your article, the more likely he or she will read your next article.

Make multiple accounts at eZinearticles. You can post articles under as many different aliases as you can keep up with, as long as the quality of your content does not suffer. Articles written under your different pen names should include the same search keywords.

Take some time to explore other literature, blogs and periodicals in your industry. Find out what still needs to be covered, and what has been beat to death. Use these ideas to infuse your creativity and build on them.

Your articles should be under 600 words. If you consistently hit this sweet spot, your readers will stay interested in your content. Remember that most people have short attention spans. You should be straight forward and keep it clear and concise.

Show the reader immediately how your article will be able to help them. Make certain that the title indicates what the article has to offer. Readers will be more inclined to continue reading if they know right away that they will get some value out of doing so.

Consider the needs of your readers when selecting a topic about which you want to write. Read comments that have been made on your posts, and read emails that you have received.

Be an original rather than an imitator. You’ll gain more readers by being standing out in the crowd. Regurgitating content is not going to help your site based on the ongoing evolution of duplicate content filters.

Good organization and self discipline are the keys to preparing content for article marketing. Before you start writing, accumulate your resources. Have a time period set aside that you can devote to working on your articles and adding new content to your site.

When making agreements to share content, make sure you learn the intentions behind acquiring your contents and your rights as the author. Often, websites and directories will want to claim authorship of your content; you need to be sure that is acceptable with you prior to signing on the dotted line.

Before you submit your article to thousands of directories, have someone you trust take a look at it. It’s easy to overlook errors when you’re focusing on keywords and content, and spotting your own mistakes can be hard.

Make sure you have your keywords in your content when promoting. This is especially the case for meta description tags and titles. Emphasize the importance of keywords in your articles by “bolding” them. You can look at keywords of rivals by right clicking and looking at the source code for pages. You can view any other website’s source code by clicking on it with your right mouse button. When you do this, you’ll see an option for viewing the source code in the pop-up menu.

When writing articles, be sure to understand your audience. If you are writing to a group that is more casual, you will not want fill your article with a lot of technical words. On the other hand, if your audience is technical, you don’t want to oversimplify things.

The above tips should start you off in the right direction as you attempt to be successful at article marketing. Try to improve your skills in marketing so you can compete more effectively. It’s likely that your hard work will pay off by putting you ahead of your competitors in both profits and traffic!